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Level11, Inc.
Privacy Policy
Last updated: June 21, 2017
Level11, Inc. (“Levels,” “we,” and “us”) respects the privacy of its users (“you”)
and has developed this Privacy Policy to demonstrate its commitment to
protecting your privacy. This Privacy Policy describes the information we
collect, how that information may be used, with whom it may be shared, and
your choices about such uses and disclosures. We encourage you to read this
Privacy Policy carefully when using our application or services or transacting
business with us. By using our application or other online services (our
“Service”), you are accepting the practices described in this Privacy Policy.
If you have any questions about our privacy practices, please refer to the end
of this Privacy Policy for information on how to contact us.
Information we collect about you
In General. We may collect Personal Information, including Sensitive Data,
and other information. “Personal Information” means individually
identifiable information that would allow us to determine the actual identity
of a specific living person. Sensitive Data includes information, comments or
content (e.g. photographs, video, profile, lifestyle) that you provide that may
reveal your ethnic origin, nationality, religion, sexual orientation and/or age.
By providing Sensitive Data to us, you consent to the collection, use and
disclosure of Sensitive Data as permitted by applicable privacy laws. We may
also collect your geolocation information with your consent. We may collect
this information through a website, mobile application, or other online
services. By using the Service, you are authorizing us to gather, parse and
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retain data related to the provision of the Service. When you provide personal
information through our Service, the information may be sent to servers
located in the United States and countries around the world.
Information you provide. In order to register as a user with Levels, you
will be asked to sign in using your Instagram login. If you do so, you authorize
us to access certain Instagram account information, including photographs,
video, and profile information which may include Sensitive Data. You will
also be asked to allow Levels to collect your location information from your
device when you download or use the Service. In addition, we may collect and
store any personal information you provide while using our Service or in
some other manner. This may include identifying information, such as your
name, address, email address and telephone number, and, if you transact
business with us, financial information. You may also provide us photos, a
personal description and information about your gender and preferences for
recommendations, such as search distance, age range and gender. If you chat
with other Levels users, you provide us the content of your chats, and if you
contact us with a customer service or other inquiry, you provide us with the
content of that communication.
Use of technologies to collect information. We use various
technologies to collect information from your device and about your activities
on our Service.
Information collected automatically. We automatically collect
information from your device when you visit our Service. This information
could include your IP address, device ID and type, your browser type and
language, the operating system used by your device, access times, your
mobile device’s geographic location while our application is actively running,
and the referring website address.
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Mobile device IDs. If you're using our app, we use mobile device IDs (the
unique identifier assigned to a device by the manufacturer), or Advertising
IDs (for iOS 6 and later), instead of cookies, to recognize you. We do this to
store your preferences and track your use of our app. Unlike cookies, device
IDs cannot be deleted, but Advertising IDs can be reset in “Settings” on your
iPhone. Ad companies also use device IDs or Advertising IDs to track your
use of the app, track the number of ads displayed, measure ad performance
and display ads that are more relevant to you. Analytics companies use device
IDs to track information about app usage.
Information collected by third-parties for advertising purposes.
We may allow service providers, advertising companies and ad networks, and
other third parties to display advertisements on our Service and elsewhere.
These companies may use tracking technologies, such as cookies or web
beacons, to collect information about users who view or interact with their
advertisements. We do not provide any non-masked or non-obscured
personal information to third parties. Some of these third-party advertising
companies may be advertising networks that are members of the Network
Advertising Initiative, which offers a single location to opt out of ad targeting
from member companies (www.networkadvertising.org). Opting out will not
decrease the number of advertisements you see. To opt-out of cookies that
may be set by third party data or advertising partners, please go to
How we use the information we collect
In General. We may use information that we collect about you to:
deliver and improve our products and services, and manage our business;
manage your account and provide you with customer support;
perform research and analysis about your use of, or interest in, our or others’
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products, services, or content;
communicate with you by email, postal mail, telephone and/or mobile
devices about products or services that may be of interest to you either from
us or other third parties;
develop, display, and track content and advertising tailored to your interests
on our Service and other sites, including providing our advertisements to you
when you visit other sites;
website or mobile application analytics;
enforce or exercise any rights in our Terms of Use; and
perform functions or services as otherwise described to you at the time of
With whom we share your information
Information Shared with Other Users. When you register as a user of
Levels, your Levels profile will be viewable by other users of the Service.
Other users (and in the case of any sharing features available on Levels, the
individuals or apps with whom a Levels user may choose to share you with)
will be able to view information you have provided to us directly or through
Instagram, such as your Instagram photos, any additional photos you upload,
your first name, your age, approximate number of miles away, your personal
description, and information you have in common with the person viewing
your profile, such as common Instagram friends and likes. If you swipe right
or use voting buttons to say “yes” to a person, you will be able to chat with
that person if they swipe right or use voting buttons to say “yes” to you, e.g.,
when you have a “match.” If you chat with your match, of course your match
will see the content of your chat.
Personal information. We do not share your personal information with
others except as indicated in this Privacy Policy or when we inform you and
give you an opportunity to opt out of having your personal information
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shared. We may share personal information with:
Service providers. We may share information, including personal and
financial information, with third parties that perform certain services on our
behalf. These services may include fulfilling orders, providing customer
service and marketing assistance, performing business and sales analysis, ad
tracking and analytics, member screenings, supporting our Service
functionality, and supporting contests, sweepstakes, surveys and other
features offered through our Service. These service providers may have access
to personal information needed to perform their functions but are not
permitted to share or use such information for any other purposes.
Other Situations. We may disclose your information, including personal
In response to a subpoena or similar investigative demand, a court order, or a
request for cooperation from a law enforcement or other government agency;
to establish or exercise our legal rights; to defend against legal claims; or as
otherwise required by law. In such cases, we may raise or waive any legal
objection or right available to us.
When we believe disclosure is appropriate in connection with efforts to
investigate, prevent, or take other action regarding illegal activity, suspected
fraud or other wrongdoing; to protect and defend the rights, property or
safety of our company, our users, our employees, or others; to comply with
applicable law or cooperate with law enforcement; or to enforce our Terms of
Use or other agreements or policies.
In connection with a substantial corporate transaction, such as the sale of our
business, a divestiture, merger, consolidation, or asset sale, or in the event of
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Aggregated and/or non-personal information. We may use and share
non-personal information we collect under any of the above circumstances.
We may also share it with our affiliates and third parties to develop and
deliver targeted advertising on our Service and on websites or applications of
third parties, and to analyze and report on advertising you see. We may
combine non-personal information we collect with additional non-personal
information collected from other sources. We also may share aggregated,
non-personal information, or personal information in hashed, non-human
readable form, with third parties, including advisors, advertisers and
investors, for the purpose of conducting general business analysis,
advertising, marketing, or other business purposes. We may also share your
geolocation information in de-identified form with our affiliates and third
parties for the above purposes. To opt out of the sharing of your geolocation
information, please discontinue use of the Levels application.
Third-party websites
There are several places on our Service where you may click on a link to
access other websites that do not operate under this Privacy Policy. For
example, if you click on an advertisement on our Service, you may be taken to
a website that we do not control. These third-party websites may
independently solicit and collect information, including personal
information, from you and, in some instances, provide us with information
about your activities on those websites. We recommend that you consult the
privacy statements of all third-party websites you visit by clicking on the
“privacy” link typically located at the bottom of the
webpage you are visiting.
How you can access and correct your information
If you have a Levels account, you have the ability to review and update your
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personal information within the Service by opening your account and going
to settings. Applicable privacy laws may allow you the right to access and/or
request the correction of errors or omissions in your personal information
that is in our custody or under our control. Please contact us at
support@levelstothegame.com to assist you with the access request. This
includes identification of personal information under our custody or control
and information about how personal information under our control may be
or has been used by us.
We will respond to requests within the time allowed by all applicable privacy
laws and will make every effort to respond as accurately and completely as
possible. Any corrections made to personal information will be promptly sent
to any organization to which it was disclosed.
In certain exceptional circumstances, we may not be able to provide access to
certain personal information we hold. For security purposes, not all personal
information is accessible and amendable by our privacy team. If access or
corrections cannot be provided, we will notify the individual making the
request within 30 days, in writing, of the reasons for the refusal.
Data retention
We keep your information only as long as we need it for legitimate business
purposes and as permitted by applicable legal requirements. If you close your
account, we will retain certain data for analytical purposes and recordkeeping
integrity, as well as to prevent fraud, enforce our Terms of Use, take actions
we deem necessary to protect the integrity of our Service or our users, or take
other actions otherwise permitted by law. In addition, if certain information
has already been provided to third parties as described in this Privacy Policy,
retention of that information will be subject to those third parties’ policies.
Your choices about collection and use of your information
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You can choose not to provide us with certain information, but that may
result in you being unable to use certain features of our Service because such
information may be required in order for you to register as user; purchase
products or services; participate in a promotion, or survey; ask a question; or
initiate other transactions.
Our Service may also deliver notifications to your phone or mobile device.
You can disable these notifications by going into “App Settings” on the app or
by changing the settings on your mobile device.
How we protect your personal information
We take security measures to help safeguard your personal information from
unauthorized access and disclosure. However, no system can be completely
secure. Therefore, although we take steps to secure your information, we do
not promise, and you should not expect, that your personal information,
chats, or other communications will always remain secure. Users should also
take care with how they handle and disclose their personal information
and should avoid sending personal information through insecure email.
Please refer to the Federal Trade Commission's website at
http://www.ftc.gov/bcp/menus/consumer/data.shtm for
information about how to protect yourself against identity theft.
You agree that we may communicate with you electronically regarding
security, privacy, and administrative issues, such as security breaches. We
may post a notice on our Service if a security breach occurs. We may also
send an email to you at the email address you have provided to us. You may
have a legal right to receive this notice in writing. To receive free written
notice of a security breach (or to withdraw your consent from receiving
electronic notice), please notify us at support@levelstothegame.com.
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Information you provide about yourself while using our Service
We provide areas on our Service where you can post information about
yourself and others and communicate with others. Such postings are
governed by our Terms of Use. Also, whenever you voluntarily disclose
personal information on publicly-viewable pages, that information will be
publicly available and can be collected and used by others. For example,
if you post your email address, you may receive unsolicited messages. We
cannot control who reads your posting or what other users may do with the
information you voluntarily post, so we encourage you to exercise discretion
and caution with respect to your personal information.
Children's privacy
Although our Service is a general audience Service, we restrict the use of our
service to individuals age 18 and above. We do not knowingly collect,
maintain, or use personal information from children under the age of 18.
No Rights of Third Parties This Privacy Policy does not create rights
enforceable by third parties or require disclosure of any personal information
relating to users of the website.
Changes to this Privacy Policy
We will occasionally update this Privacy Policy to reflect changes in the law,
our data collection and use practices, the features of our Service, or advances
in technology. When we post changes to this Privacy Policy, we will revise the
“last updated” date at the top of this Privacy Policy, which will be posted on
the Services under “Settings”, and you should regularly check for the most
recent version, which is the version that applies. If we make any material
changes to this Privacy Policy, we will notify you of the changes by reasonable
means, which could include notifications through the Services or via email.
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Please review the changes carefully. Your continued use of the Services
following the posting of changes to this policy will mean you consent to and
accept those changes. If you do not consent to such changes you can delete
your account by following the instructions under Settings.
How to contact us
If you have any questions about this Privacy Policy, please contact us at